Case Studies

Training Material Rebranding Project

South32 to GM3

Virginia was brought in to manage a comprehensive rebranding of training materials following GM3's acquisition of South32. Working under a tight deadline, she led the effort to remove all South32 branding from approximately 30 hours of training content and implement GM3 branding throughout. This extensive project involved eliminating the South32 logo and visual identity from documents, posters, images, photos, signage, decals, graphs, diagrams, forms, work attire (shirts, helmets), and all digital content within Storyline and Rise modules, including video and audio components.

Complications

The project presented several significant challenges:

Original source files were missing for many materials
Software platforms had changed since original development
Files weren't properly packaged, making source elements inaccessible
Legacy systems required reinstallation (Camtasia to Premier Pro, old Captivate versions to Articulate Storyline)
All content needed to remain accessible during the transition
Mobile usage requirements necessitated module for LMS improvements
Some modules were so heavily branded they required complete redevelopment
Certain modules contained outdated content requiring SME review.

Solution

Without access to original elements, Virginia implemented creative video manipulation techniques to edit existing content. This required:

Reinstalling legacy software to access older file formats
Developing innovative editing workflows to remove and replace branding
Rebuilding elements where necessary while maintaining instructional integrity
Redesigning the Module and LMS to enhance mobile accessibility
Establishing clear scope boundaries: heavily branded or outdated modules not critical for Phase 1 were categorised for Phase 2.

Results

Despite the technical obstacles and compressed timeline, Virginia successfully:

Rebranded all 30 hours of training material within the deadline
Improved the mobile user experience across the LMS platform
Maintained training continuity during the corporate transition
Delivered a cohesive, professionally branded training experience under the GM3 identity
Created a clearly defined roadmap for Phase 2 development, addressing heavily branded modules and content, requiring redevelopment and SME's input, including the gaps in the training content.

NSW Public School Leadership & Management Credential

Department of Education - Ministerial Project

Project Manager | e-Learning Instructional Design | Graphic & Web Design

The Principal Credential is a cornerstone of the School Leadership Strategy, supporting aspiring and new principals in meeting their accountabilities regarding Departmental policies, documents, processes, and procedures. This official qualification consists of 18 modules required for all principals.

As Project Manager of this ministerial deliverable, Virginia faced significant challenges. The content development phase had already begun, including staff appointments and LMS selection, when she joined. After assessing existing resources, identifying stakeholders, clarifying objectives, and determining scope, she developed a comprehensive Project Plan. When the timeline was unexpectedly reduced by three months with no additional resources, Virginia implemented parallel processes and created a visual, colour-coded process diagram to track each module's progress. She established documentation protocols for reviews, changes, sign-offs, user-testing, pilot programs, feedback, analysis, and evaluation.

Stakeholder engagement was continuous throughout the project, particularly with unions and associations, from raw content development through user-testing and the Pilot Program. Feedback, analysis, collaboration, and implementation were crucial success factors.

After trialing one module, the team determined the originally selected custom LMS didn't meet project requirements. Virginia pivoted to Moodle, which had local IT support, using SCORM-based published files.

The project featured cohesive branding, including a logo, module icons, content styling, and intranet design. Module layouts were simplified and colourful to counter policy content fatigue. When faced with excessive content, Virginia reformatted documentation into visually appealing downloadable formats. Animation was initially tested but replaced with rollovers after discovering internet speed limitations in remote areas.

Assessment structures were refined based on stakeholder feedback, with multiple variations tested to achieve an appropriate balance. Completed modules generated serial-numbered certificates.

Daily risk mitigation included adding editors, staggering user testing, and increasing work hours to maintain deadlines. Weekly traffic reports kept management and the minister informed of progress.

The project was delivered on time, with strong stakeholder approval. Primary and secondary aspiring and current principals enthusiastically engaged with the program, praising both content quality and delivery methods.

Subaru XV & Impreza Dealer Launch

Mint Sydney

The technical director developed a concept for a seven-screen setup, and Virginia was tasked with designing and arranging the content.

She dedicated many hours to experimenting and developing a screen layout template that would enable seamless projection across all screens.

Virginia created individual themes for each presenter's topic, requiring conceptual thinking and experimentation to interpret the information in a visually compelling format without compromising the message.

Additional rehearsal time was scheduled to ensure presenters felt comfortable with the setup and that the information flowed according to their unique presentation styles.

While the actual visual content remains confidential, the presentation was spectacular, with many attendees inquiring about how it was accomplished.

Jardine Lloyd Thompson (JLT) Rebrand

Sydney

JLT was about to rebrand worldwide and Virginia was bought into the organisation to reside on the branding committee, representing Australia and New Zealand as Head Office was in London.

Once the committee had agreed on the design, it was piloted worldwide. Unfortunately it did not work for this region being Australia and New Zealand and the entire design was amended for this market and resubmitted to the Committee for approval.

Virginia was appointed the National Design Manager reporting directly to the CEO, to roll out the rebrand. This involved; creating a look and feel for everything, developing a design team, training individuals throughout the organisation, working with the Executives, HR, Legal, IT and the Web team to implement the rebrand. It was a very intensive period, as people do not like change.

On top of the rebrand, Virginia created and developed a suite of templates to accommodate all areas of the organisation including; customer documents, presentations, pitches and tenders - which included approximately 200 templates covering various sectors. The templates were macro driven to ensure consistency and compliance and were developed in Indesign, Word, Excel and PowerPoint. An online training module and face-to-face training was also developed by Virginia and rolled out via visual conferencing, with a module that could be replayed.

The roll out of the brand was not easy, but overtime people got use to the change and started getting onboard. After the rollout was completed with all issues resolved and running smoothly, the project was completed and deemed a total success with many festivities.

Website Design & Development

SOTA Creative - www.sotacreative.com

The brief was to design a website showcasing stunning imagery and videos that would look unique and distinguish SOTA from their competitors.

As no previous website existed, Virginia mapped out requirements and sourced materials while developing fresh content.

She initially created the layout in InDesign to facilitate quick iterations and version control. After finalising the design, she presented the concept to the management team, who approved it immediately. From there, she refined the design in Photoshop before transferring and developing it in Dreamweaver.

The final design showcases content with minimal clicks, using a black background to ensure the imagery pops regardless of colour palette.

Port Botany Tender

Leighton Contractors

This project comprised of 20 consultants including Virginia, who was responsible for the creation, design and co-ordination, within budget, of the visual submission.

The timeframe was seven days a week, for six weeks for the crucial phase and despite the intensity, it was enjoyable with a lot of laughs and caffeine, to get through the very long hours.

The theme was based on the colourful sea containers. To create a completely authentic look and feel, the words were written in the sand at Port Botany and photographed, along with a lot of the imagery - particularly for the covers as each porthole was unique and every volume had hero images to break up the intensity of the text. Aerial photographs were also taken.

Each sea chest contained eight folders of just over 2,000 designed pages that had a slightly different flavour per folder and topic, to create visual interest, with an additional two folders housing the CAD and technical drawings.

The folders were individually named with corresponding colours and volume numbers to make insertion easier, however this posed a few issues for the printing, as no two folders were the same. There was an individual color palette for each folder, from covers to dividers, sub-dividers, headers and footers and accent colours were used in the relevant diagrams, drawings, tables, maps, graphs and sketches.

The team collaboration was simply inspiring and it didn't matter what position was held, everyone was equal and pitched in - pardon the bun.

It was an amazing and fun experience.

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